http://creativerepository.com/2010/01/14/evolution-of-olympic-pictograms-1964-to-2012/
it is fascinating that every city for every olympics has tried to redesign the icons to add their own visual personality. The best examples of Olympic pictograms are Athens (2004) and Beijing (2008). The ATHENS 2004 Sport pictograms were inspired by three elements of ancient Greek civilization. The simplicity of the human form is inspired by the Cycladic figurines. The Artistic expression of the Pictogram derives from the black-figure vases, where solid black shapes represent the human body and a single line defines the detailing of the form. For the 2008 Beijing Olympics, the creative team designed simple but aesthetic patterns, based on Jingwen, the script found on 2,000-year-old bronze carvings to represent 35 different Olympic sports and 20 Paralympic sports displayed in “pictograms”
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